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Posts Tagged ‘technology’


Okay Mr. Professional Social Media guru.. sit down and let’s chat a minute. Oh stop it now… close TweetDeck and give me 5 minutes. Now I know you’re busy and everything but there are some things I need to tell you about why you really DON’T understand this whole Twitter thing.

It’s impossible for you to engage with all of us
Twitter is about engagement. For those people whose followers are in the thousands and even tens of thousands how can you possibly get to know them? It’s more megaphone socializing isn’t it? Too much one way communication. Stop building numbers and build relationships.

You don’t know everything (more…)

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Due to our more sophisticated Property Management systems, we are absolutely inundated today with reports. Some of these reports are invaluable and others are a big fat time waster.  One that is given WAY more credibility in this industry then it should is the Cost Per Lease. I can understand from a managing perspective why you want something like this.  Are we spending money on lead sources that aren’t producing?  I get it. But seriously folks, measuring this is a waste of your time.

Daddy, where do leads come from? (more…)

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I make mistekes all the time. In fact I like to tell my boss “All the mistakes I made today were to learn.” 3 years ago I was asked to redesign our website. If my boss was to ask me to grade the end result, I would say a B. If you cornered me alone I would probably say B- or C+ depending on my mood. Don’t misunderstand, the site IS effective and overall I feel that it’s a good one (You be the judge by visiting) but maybe because I was so involved in the whole process I am more judgemental. There are things I love about it and there are things I wish I had done differently. Lately with all of the new technologies and the growth (more like explosion) of social media the redesign itch has become more and more annoying. Here are some key things I’d like to implement on our next website redesign: (more…)

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