Feeds:
Posts
Comments

Archive for the ‘marketing’ Category

My blog has MOVED!


Well maybe not moved but I copied what was here and put it over there. I like wordpress.com but I wanted my own home. I didn’t want to share it with anyone else. Maybe that’s selfish… not sure and don’t care. If you’ve subscribed here… then you’ll LOVE IT over there. Go ahead and check it out.

Bookmark me!
BSitko.com

Read Full Post »


This post might come across as narcissistic. I apologize in advance for that. I do hope there’s enough self-deprecation to make up for it. It’s been quite a strange and unusual year for me. I realize most of you don’t care about those details so I’ll just move on. What I DO want to share is my list of things that I learned this year. Important and ground breaking? Certainly to me … but I hope there are things on this list that don’t match yours. You could also end up reading this and wonder why it took so long for me to figure it all out. I’ll take my chances. Anyway here goes nothing:
(more…)

Read Full Post »


Okay Mr. Professional Social Media guru.. sit down and let’s chat a minute. Oh stop it now… close TweetDeck and give me 5 minutes. Now I know you’re busy and everything but there are some things I need to tell you about why you really DON’T understand this whole Twitter thing.

It’s impossible for you to engage with all of us
Twitter is about engagement. For those people whose followers are in the thousands and even tens of thousands how can you possibly get to know them? It’s more megaphone socializing isn’t it? Too much one way communication. Stop building numbers and build relationships.

You don’t know everything (more…)

Read Full Post »


Guest spotted in my first podcast today. Yes… FIRST. We talked about all the different kinds of metrics you can follow regarding your leads. In addition we talked about how we manage our leads at Maryland Management I only lost my train of thought once… (so embarrassing) Seriously though if its something you’re interested in here’s the link:

Blog Talk Radio Presents Managing and Measuring Leads

You can’t learn how to become good at podcasting by not doing it. At least I wasn’t wearing any earrings. Happy renting everyone.

Read Full Post »


Due to our more sophisticated Property Management systems, we are absolutely inundated today with reports. Some of these reports are invaluable and others are a big fat time waster.  One that is given WAY more credibility in this industry then it should is the Cost Per Lease. I can understand from a managing perspective why you want something like this.  Are we spending money on lead sources that aren’t producing?  I get it. But seriously folks, measuring this is a waste of your time.

Daddy, where do leads come from? (more…)

Read Full Post »


I was excited to go Christmas shopping with my wife on Sunday for the kids. After struggling to find a parking place and fighting off the crowd, my excitement quickly died down. Within 10 minutes of arriving at Target, boredom set in and I was surfing the internet on my DROID Incredible. I glanced up “Will you get off that thing and help me?” in time to see a row filled with merchandise for the new Disney Tangled movie. My first thought was that this movie isn’t even out yet. Then it got me thinking about how fantastic Disney is with their branding. Some Property Management companies choose to brand their properties and some don’t. In this post I thought I’d try to generate some conversation regarding the pros and cons of branding your properties.
(more…)

Read Full Post »


I make mistekes all the time. In fact I like to tell my boss “All the mistakes I made today were to learn.” 3 years ago I was asked to redesign our website. If my boss was to ask me to grade the end result, I would say a B. If you cornered me alone I would probably say B- or C+ depending on my mood. Don’t misunderstand, the site IS effective and overall I feel that it’s a good one (You be the judge by visiting) but maybe because I was so involved in the whole process I am more judgemental. There are things I love about it and there are things I wish I had done differently. Lately with all of the new technologies and the growth (more like explosion) of social media the redesign itch has become more and more annoying. Here are some key things I’d like to implement on our next website redesign: (more…)

Read Full Post »

Older Posts »