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I make mistekes all the time. In fact I like to tell my boss “All the mistakes I made today were to learn.” 3 years ago I was asked to redesign our website. If my boss was to ask me to grade the end result, I would say a B. If you cornered me alone I would probably say B- or C+ depending on my mood. Don’t misunderstand, the site IS effective and overall I feel that it’s a good one (You be the judge by visiting) but maybe because I was so involved in the whole process I am more judgemental. There are things I love about it and there are things I wish I had done differently. Lately with all of the new technologies and the growth (more like explosion) of social media the redesign itch has become more and more annoying. Here are some key things I’d like to implement on our next website redesign: (more…)

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Social MediaSocial media strategy isn’t just creating a Twitter account and some Facebook pages and pray people friend you.  Certainly these sites are a major part of social media but there’s more to it than that. It’s about building your brand.  When people see your posts on Twitter, view your property Facebook pages, and see your responses to other people, they will begin to understand the kind of company you are.  The amount of attention and effort you give to your strategy will shape how people feel about you.  

Building your brand is one strategic reason but a good social media strategy can transform your customer service into becoming part of the Marketing team.  What do I mean?  By utilizing each resident/prospect’s voice you can turn each one of them into part of your marketing team.  They can take the good experience you’ve given them and transform it into hashtags, comments, statuses, and good word of mouth.   (more…)

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Found this article and it made it think that the answer might be maybe.

http://bit.ly/bMf7NW

Certainly something to think about.

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