How the elections can help your marketing efforts

It’s election day. Over the last few months we have been inundated with political signs, waving street folk, ads, phone calls, and door to door visitors. Don’t get me wrong; I love the process. Having the ability to vote (and using FourSquare to check in at my polling place … did you?) is what living in a free society is all about. After many months of the gluttony that is political advertising, there must be something we can learn from all this. I’m happy to report that there is.

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